- Courses
- Bachelor of Communication and Media (Corporate and Public Communication) (ARB101.2)
Bachelor of Communication and Media (Corporate and Public Communication) (ARB101.2)
University of Canberra
Australia
University of Canberra BRUCE Australian Capital Territory 2617
Overview
Make a creative difference in the nation’s capital
This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.
In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.
Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:
- learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
- evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
- create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
- develop critical reflection and creative problem-solving skills
- learn to apply your professional judgement responsibly and ethically.
Work Integrated Learning
Work Integrated Learning is a key feature of the Bachelor of Communications and Media (Corporate and Public Communication), with workplace visits, regular case study analysis, communications mentoring, and involvement in ‘live’ projects for real-world industry clients. Past team-based experiences have included projects for Barnados Australia, The Street Theatre, Calvary Hospital and SEE-Change.
Internships are a compulsory part of the course and you’ll undertake placements within your choice of the public, private and not-for-profit sectors. Previous internship positions have included PR agencies ContentGroup, Threesides Marketing, Rowdy Digital and Fifty Acres; government departments such as Communications and the Arts, and Innovation, Industry and Science; and not-for-profits including Soldier On, Lifeline, and SIDS and Kids.
Study Option
- Tuition Fees
- Duration156 Weeks
- Intake29 July 2024
- Study Typecampus
-
Campuses
Canberra, Bruce
Australian Capital Territory ( Inc. Canberra )
Kirrinari St, Bruce, 2617
Course Structure
Course duration
Standard six semesters full-time or equivalent. Maximum twenty semesters.
Learning outcomes
| Learning outcomes | Related graduate attributes |
|---|---|
| Evaluate the cultural, historical and theoretical paradigms of corporate and public communication which contextualize professional practice. |
1.1 UC graduates are professional: employ up-to-date and relevant knowledge and skills; 2.3 UC graduates are global citizens: understand issues in their profession from the perspective of other cultures; and 2.6 UC graduates are global citizens: behave ethically and sustainably in their professional and personal lives. |
| Create professional communication and media outputs supporting, promoting or critiquing a range of domestic and global programs or issues. |
2.1 UC graduates are global citizens: think globally about issues in their profession; and 2.4 UC graduates are global citizens: communicate effectively in diverse cultural and social settings. |
| Critically reflect, creatively problem solve and apply professional judgement responsibly and ethically as appropriate for professional practice. |
1.5 UC graduates are professional: display initiative and drive, and use their organisational skills to plan and manage their workload; 3.1 UC graduates are lifelong learners: reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; and 3.2 UC graduates are lifelong learners: be self-aware. |
Majors
- Specialist Major in Corporate and Public Communication (SM0006)
- Core Major in Communication and Media (CM0002)
Awards
| Award | Official abbreviation |
|---|---|
| Bachelor of Communication and Media (Corporate and Public Communication) | BComm&Media (Corp&PubComm) |
Enquiries
| Student category | Contact details |
|---|---|
| Prospective Domestic Students: | Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226) |
| Current and Commencing Students: | Email artsanddesign.enquiries@canberra.edu.au or Phone (02) 6201 2570 or 6206 3887 |
| Prospective International Students: | Email international@canberra.edu.au or Phone +61 2 6201 5342 |
Career Outcomes
- Public relations executive
- Publicist
- Freelance public relations consultant
- Public affairs manager
- Corporate communications manager
- Community relations officer
- Media manager
- Communication strategist
- Media adviser
- Marketing manager
- Social media/online community manager
- Fundraising/sponsorship manager
- Communication officer or manager
Academic
For international students studying an Australian Year 12 qualification, your selection rank is your ATAR plus any adjustment factors you may be eligible for. If you’re an international stud
Entry Requirement
Academic IELTS of 6.0 or equivalent, with no band score below 6.0; TOEFL iBT: Overall score of 60 with: R: 13; L: 12; S: 18; W: 21; Pearson Test of Academic English: 50 with no skill score below 50; Cambridge English Scale: 169 with no sub-score below 169: Occupational English Test: No grade lower than 'C' in any of the sub-tests.
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