Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession.

As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications.

Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.

Who is it for?

Designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership. Utilise your knowledge through a practical internship or group-based capstone experience, or conceptualise, plan and execute an independent, research project.

200 point program (2 years full-time or part-time equivalent)

This is our most popular program for those who have completed undergraduate study. No experience is necessary.

First 50 points

• 50 points of Compulsory subjects

Next 150 points

• 75 points of Compulsory subjects

AND

• 25 points of Core subjects (Coursework subject)
• 50 points of Elective subjects (Coursework subject)

OR

• 37.5 points of Minor thesis subjects (Thesis option)
• 12.5 point Compulsory subject (Thesis option)
• 25 points of Elective subjects (Thesis option)

150 point program (1.5 years full-time or part-time equivalent)

This program is for graduates who have completed undergraduate studies in the marketing and/or media (&) communications field.

Please note: Students who undertake the 150-point program will not be required to undertake the program Foundation subjects.

• 75 points of Compulsory subjects

AND

• 25 points of Core subjects (Coursework option)
• 50 points of Elective subjects (Coursework option)

OR

• 37.5 points of Minor Thesis subjects (Thesis options)
• 12.5 point Compulsory subject (Thesis options)
• 25 points of Elective subjects (Thesis options)

Capstone requirement

Students must complete one of three available Capstone streams for this degree (some are Coursework-based and some are Thesis-based). For more information on subjects, Capstone streams, and detailed information, please view the Handbook entry for this course.

With a Master of Marketing Communications, you can enter professional fields including:

• Content marketing and advertising
• External relations
• Public relations
• Social media coordination
• Digital brand management

With 5-10 years’ experience, you can expect to progress to roles such as:

• Communications manager
• Community manager
• Senior public relations and media relations
• A Campaign strategy director

Entry requirements for the 200 point program (2 years full-time /4 years part-time) To be considered for entry into this course, you must have completed an undergraduate degree (or equivalen

IELTS (academic English Only): 6.5 (no band less than 6.0)
TOEFL Internet-based test: 79 + ; Writing 21; Speaking 18; Reading 13; Listening 13;
Pearson Test of English Academic: 58 + no communicative skill below 50
Cambridge English: Advanced/ Certificate of Advanced English (CAE): 176 + no skill below 169.