While marketing and public relations are both valued disciplines in their own right, a degree that combines them is a potent offering. This skills-based degree program includes a general introduction to business practice before moving onto more specific skills, such as professional writing, consumer behaviour, advertising and promotion, used by today’s marketing and PR practitioner.

The Bachelor of Marketing & Public Relations provides a comprehensive training in two sought-after business disciplines. Whether you choose to study on a full-time or part-time basis you will learn some foundation business skills such as accounting, management, business communication, business law, and business information technology before embarking on a range of courses which focus more specifically on the latest theories of marking and public relations.

Here at The University of Notre Dame Australia, we are proud to combine practical skills with individual-focused tuition. This ensures that each and every one of our graduates enters the workplace, ready to thrive and succeed. Students also benefit from our long-standing relationship with the business community in Sydney – which means that you can complete your 150 hours of workplace internship at some of Australia’s most respected and high-profile companies.

As the only integrated marketing and public relations degree in NSW, our graduates are all eligible to join the Australian Marketing Institute (AMI) and the Public Relations Institute of Australia (PRIA).

Why study this degree?

Here at The University of Notre Dame Australia, we are committed to delivering qualifications that combine practical components such as regular guest speakers, field trips and internships, with a strong focus on theoretical and ethical studies.

Throughout this three-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, and more. Furthermore, our Business Internship provides you with the opportunity to gain valuable on-the-job experience, interact with professional practitioners and be realistically prepared for the job market.

The combination of Marketing and Public Relations subjects provides graduates with a holistic and comprehensive skill set which makes them especially valuable to employers. You can expect to gain employment in a wide range of areas including advertising, public relations, professional communication, account manager and event management.

Eight Business foundation courses

• Accounting
• Business Communication
• Business Information Technology
• Business Law
• Economics
• Principles of Management
• Principles of Marketing
• Quantitative Methods for Business

Eleven Marketing & Public Relations courses

• Consumer Behaviour
• Corporate Public Relations
• Events Management
• Integrated Marketing Communications
• International Marketing
• Introduction to Public Relations
• Issues and Crisis Management
• Marketing Research
• Professional Writing
• Social Media
• Strategic Marketing

One Marketing & Public Relations elective course

You may choose one of the following:

• Change Management
• Innovation and Entrepreneurship
• Services Marketing (preferred elective)

Core Curriculum

• CORE I: Foundations of Wisdom
• CORE II: Elective
  • Electives in philosophy and\or theology
  • Professional embedded electives that integrate studies in a profession with philosophy and\or theology
  • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
  • An option to undertake a course that integrates philosophy & theology with community service and charity work
  • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Full details of the program requirements are contained in the Program Requirements.

More information regarding courses can be found at the course descriptions pages Fremantle Sydney.

The following careers are open to graduates of this program:

• Advertising and promotions
• Corporate communication
• Events and entertainment
• International marketing
• Management
• Market research and consulting
• Marketing
• Media planning
• Public relations
• Recruitment
• Retailing
• Tourism
• Advertising executive
• Social media manager
• Media manager
• Event manager
• Fundraiser
• Tourism
• Public relations executive
• NGO advisor
• Brand manager

Applicants must meet High school qualifications (or equivalent) to apply for undergraduate program. Academic minimum entry requirements for international applicants vary from country to count

IELTS (Academic) - 6.5 overall, with no individual band score lower than 6.0

CAE/CPE - 176 overall, with no individual band score lower than 169

PTE Academic - 58 overall, with no individual band score lower than 50

TOEFL (iBT) - 84 overall, with no score lower than 21 in writing and no other band score lower than 17.