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  • Bachelor of Arts (Digital Media) (ARB003.2)

Bachelor of Arts (Digital Media) (ARB003.2)

University of Canberra

Australia

University of Canberra BRUCE Australian Capital Territory 2617

Overview

Take the digital media world by storm

From the mobile phone to the game console, digital technology has revolutionised the way we communicate, learn and play. It’s an area of the economy that’s growing in importance and one which is predicted to see job growth into the foreseeable future. The University of Canberra’s Bachelor of Arts (Digital Media) is a specialist course that focuses on the essential practical knowledge needed to create complex interactive media.

You’ll gain up-to-date skills using industry-standard technologies in virtual and augmented reality, digital photography, digital audio, interactive fiction, video and animation to create digital media stories and experiences for the 21st century. You’ll graduate with the expertise needed to find work in this flourishing creative industry and, more importantly, the knowledge that you can adapt to whatever the future holds.

Study a Bachelor of Arts (Digital Media) at UC and you will:

  • identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
  • systematically and critically analyse digital and interactive media works and production processes, and efficiently communicate your evaluation
  • create advanced digital media artefacts and systems which combine multiple media forms using advanced technical skills and knowledge
  • discuss the concepts, theories and knowledge related to digital and interactive media and apply this knowledge to improve technical production processes
  • work effectively in production environments which mirror those found in digital and interactive media workplaces.

Work Integrated Learning

Work Integrated Learning is at the very centre of the Bachelor of Arts (Digital Media). You’ll learn from industry-active professionals and world-class scholars and will work and study in real-world situations through project work, internships, professional experience and mentorships.

You’ll complete units designed to help you develop the professional skills essential for employment in the creative industries, and will have the opportunity to participate in international work and study experiences as part of your degree. Previous digital media students have undertaken internships across a range of different organisations in the public, private and not-for-profit sectors, including 372 Digital, the Australian Paralympics Committee, National Farmers’ Federation, Rowdy Digital, Vizeum Australia, Woodlands and Wetlands Trust and Cre8ive design agency.

Study Option

  • Tuition Fees
  • Duration156 Weeks
  • Intake29 July 2024
  • Study Typecampus
  • Campuses Canberra, Bruce
    Australian Capital Territory ( Inc. Canberra )
    Kirrinari St, Bruce, 2617

Course Structure

Course duration

Standard six semesters full-time or equivalent. Maximum duration is 10 years.

Learning outcomes

Learning outcomes Related graduate attributes
Identify and anticipate emerging technological trends and adapt their knowledge and skills to a changeable industrial context.

1.1 UC graduates are professional: employ up-to-date and relevant knowledge and skills;

2.5 UC graduate are global citizens: make creative use of technology in their learning and professional lives;

3.3 UC graduates are lifelong learners: adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; and

3.4 UC graduates are lifelong learners: evaluate and adopt new technology.

Systematically and critically analyse and evaluate digital and interactive media works and production processes, and to effectively and efficiently communicate that evaluation.

1.3 UC graduates are professional: use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; and

3.1 UC graduates are lifelong learners: reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development.

Create advanced digital media artefacts and systems that combine multiple media forms through the application of advanced technical skills and knowledge.

1.3 UC graduates are professional: use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems.

Converse in the concepts, theories and knowledge related to digital and interactive media and apply this knowledge to augment technical production processes.

1.2 UC graduates are professional: communicate effectively.

Work effectively in production environments typical of those found in digital and interactive media workplaces.

1.5 UC graduates are professional: display initiative and drive, and use their organisational skills to plan and manage their workload; and

2.2 UC graduate are global citizens: adopt an informed and balanced approach across professional and international boundaries.

Majors

Awards

Award Official abbreviation
Bachelor of Arts (Digital Media) BA (DigitalMedia)

Honours

High performing students may be eligible to enrol in the Bachelor of Arts and Design (Honours) course.

Alternative exits

ARAR01 Bachelor of Arts/Bachelor of Communication and Media
ARMG02 Bachelor of Arts/Bachelor of Event and Tourism Management
ARSC01 Bachelor of Arts/Bachelor of Science in Psychology
ARSC03 Bachelor of Arts/Bachelor of Laws
MGAR03 Bachelor of Business/Bachelor of Arts
SCAR02 Bachelor of Politics and International Relations/Bachelor of Arts

Enrolment data

2023 enrolments for this course by location. Please note that enrolment numbers are indicative only and in no way reflect individual class sizes.

Location Enrolments
UC - Canberra, Bruce 49

Enquiries

Student category Contact details
Prospective Domestic Students: Email study@canberra.edu.au or Phone 1800 UNI CAN (1800 864 226)
Current and Commencing Students: Email FAD.Student@canberra.edu.au or Phone 1300 301 727
Prospective International Students: Email international@canberra.edu.au or Phone +61 2 6201 5342

Career Outcomes

  • Digital media manager
  • Game designer
  • Special effects designer
  • Digital media producer
  • Animator
  • Videographer
  • Digital media adviser
  • Digital media designer
  • Motion graphics designer
  • Digital media strategist
  • Mobile developer
  • Game artist
  • Communications manager
  • Multimedia artist
  • Digital media sales manager
  • Digital photographer
  • Digital media artist
  • Virtual and augmented reality designer
  • Sound designer
  • Independent digital media specialist

Academic

For international students studying an Australian Year 12 qualification, your selection rank is your ATAR plus any adjustment factors you may be eligible for. If you’re an international stud

Entry Requirement

Academic IELTS of 6.0 or equivalent, with no band score below 6.0; TOEFL iBT: Overall score of 60 with: R: 13; L: 12; S: 18; W: 21; Pearson Test of Academic English: 50 with no skill score below 50; Cambridge English Scale: 169 with no sub-score below 169: Occupational English Test: No grade lower than 'C' in any of the sub-tests.

 

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