Behind every story of sporting excellence is skilled planning and strong management. Develop the business skills you need to build an exciting career in the sports industry.

Designed by leading industry professionals in partnership with academics, this course will help you develop a strong working knowledge of sports management theory and how it applies in a real-world setting.

This course explores the evolution of sport and how it became the globalised, commercialised, professionalised industry that it is today. You will focus on all aspects of sports management from community sport, through to Olympic and professional sporting, to gain a broad perspective and understanding of the sector. You will learn essential skills in competition management, promoting inclusion, stakeholder engagement, governance structures, policy development, strategic planning, legal perspectives, market research and leadership.

This course is designed to appeal to students from a range of disciplines reflecting the many industries that interact with the sporting world. You may aspire to be a marketer, urban planner, journalist, business leader, politician, sport scientist, tourism operator, event manager, or any other role that intersects with the business of sport.

Study a Bachelor of Business (Sport Management) and you will :

Establish levels of personal autonomy and accountability associated with the decision-making process.
Combine theory and practice across a range of sport, business, and management studies and examine how they are used in contemporary sport organisations.
Adapt and communicate sport specific knowledge to a variety of health and business-related audiences through critical analysis of stakeholder needs to create positive outcomes.
Learn to, critique, evaluate and apply research to the management of sport organisations and their associated products.
Demonstrate knowledge, skill, understanding, and application of relevant research methods through industry placements and assessment.
Design, apply and evaluate change of practice for improved performance outcomes.
Understand how to apply a range of contemporary approaches to innovate sport organisations and manage organisational change.
Have the opportunity to build professional networks in the sport and recreation sector and learn from an extensive range of industry partners in Canberra and beyond.

Bachelor of Business (Sport Management) (MGB108) | 72 credit points

Required 48 credit points as follows:

1. Core major in Business(CM0014) | 24 credit points

    a. Required - Must pass 18 credit points as below:

• Business Decision Making (11009) | 3 credit points — Level 1
• Professional Orientation (Business) (11011) | 3 credit points — Level 1
• Business Research Methods (11172) | 3 credit points — Level 1
• Professional Evidence (Business) (11173) | 3 credit points — Level 3
• Introduction to Management (11174) | 3 credit points — Level 1
• Introduction to Economics (11175) | 3 credit points — Level 1

    b. Restricted choice- must pass 6 credit points as follows:

       Part A- Must pass atleast 3 credit points from the following:

• Business, Government & Law Extended Internship (10158) | 6 credit points — Level 3
• Business, Government & Law Professional Internship (10236) | 12 credit points — Level 3
• BGL Internship (Commerce) (11166) | 3 credit points — Level 3
• BGL Internship (Business and Management) (11167) | 3 credit points — Level 3
• BGL Internship (Government and Policy) (11168) | 3 credit points — Level 3
• Organisational Communications, Culture and Change (11169) | 3 credit points — Level 3
• Negotiation (11319) | 3 credit points — Level 3
• BGL Internship A (12046) | 3 credit points — Level 3
• BGL Internship B (12047) | 3 credit points — Level 3
• BGL Internship C (12048) | 6 credit points — Level 3
• BGL Internship D (12049) | 12 credit points — Level 3

Note:
From 2024, units 10158, 10236, 11166, 11167 and 11168 have been replaced with new BGL Internship units.

       Part B- May do upto 3 credit points from the following:

• Small Business Management (9531) | 3 credit points — Level 2
• International Business Study Tour (9628) | 3 credit points — Level 2
• Business Communication (11170) | 3 credit points — Level 2
• Marketing Fundamentals (11176) | 3 credit points — Level 1
• Social Enterprise (11379) | 3 credit points — Level 2

Note:
- The internships and the International Business Study Tour options will require either in person placement hours in a business or on an overseas study tour and are not offered wholly online.
- Students must pass a minimum of 1 unit from Part A. Two units may be chosen from Part A or one from Part A and one from Part B.
- Students who undertook two units listed in the current Part B section prior to 2024 can still count the units towards their course. Students from 2024 need to select at least 1 unit from Part A.

Note:
International Exchange: Students may also choose to undertake units at an international institution, subject to approval by the Program Director.

2. Specialist major in sports management(SM0027) | 24 credit points

   a. Required- Must pass 24 credit points as  follows:

• Principles of Sport Delivery (11559) | 3 credit points — Level 1
• Stakeholder Engagement in Sport (11560) | 3 credit points — Level 1
• High Performance Sport Management (11561) | 3 credit points — Level 2
• Sport Innovation and Program Development (11562) | 3 credit points — Level 2
• Sport Governance and Policy (11563) | 3 credit points — Level 2
• Sports Integrity, Ethics and Law (11564) | 3 credit points — Level 2
• The Commercialisation of Sport (11565) | 3 credit points — Level 3
• Leadership in Sport (11566) | 3 credit points — Level 3
• Open Electives - 24 credit points from the following

Open Electives - 24 credit points from the following:

- Must pass 24 credit points from anywhere in the University, as a breadth major, a breadth minor and/or as individual units.

In addition to course requirements, in order to successfully complete your course you must meet the inherent requirements. Please refer to the inherent requirements statement applicable to your course

The Bachelor of Business (Sport Management) provides you with the skills to enter into the sport industry into a wide variety of roles including:

• Competition manager
• Policy officer
• Governance officer
• Membership coordinator
• Game development officer
• Schools and community engagement
• Team management
• Commercial manager
• Sponsorship manager
• Integrity officer

This course will prepare you to work for government, sport specific organisations, schools, universities, professional sport clubs and more. 

Your degree will also equip you to work in many more ‘generic’ management roles in any organization. 

For international students studying an Australian Year 12 qualification, your selection rank is your ATAR plus any adjustment factors you may be eligible for. If you’re an international stud

Academic IELTS of 6.0 or equivalent, with no band score below 6.0

TOEFL iBT: Overall score of 60 with: R: 13; L: 12; S: 18; W: 21

Pearson Test of Academic English: 50 with no skill score below 50

Cambridge English Scale: 169 with no sub-score below 169

Occupational English Test: No grade lower than 'C' in any of the sub-tests.