Are you interested in a career in marketing and public relations? The University of Notre Dame Australia’s Bachelor of Marketing & Public Relations/Bachelor of Behavioural Science will equip you with the practical and analytical skills to proactively engage with all stakeholders and promote any business. Traditional marketing methods have become less effective, and the rise of digital formats has opened new and exciting corporate communication methods. Contact us today to start an exciting career pathway.

Why study this degree?

Throughout this four-year degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Developmental Psychology, Foundations of Human Behaviour, Organisational Behaviour and more.

This double degree will provide insights into aspects of psychology, political science, cultural studies and sociology to complement your studies in marketing and PR.

A Behavioural Scientist values human diversity and works collaboratively with communities to identify and advance the goals of the group and the individuals who comprise it.

Behavioural Science promotes the concept of wellbeing and aims to facilitate this at the individual, relational and community levels. Your knowledge and skills in business, marketing and PR will combine well with this people-centred focus.

Program summary

Core Curriculum

Full details of the program requirements are contained in the Program Requirements for details.

See the Bachelor of Behavioural Science Program Requirements for details of Behavioural Science courses.

More information regarding courses can be found at the School of Business and School of Arts and Sciences course description pages.

Please note: The availability of these courses is indicative only and may be subject to change.

• CORE I: Foundations of Wisdom
• CORE II: Elective
  • Electives in philosophy and\or theology
  • Professional embedded electives that integrate studies in a profession with philosophy and\or theology
  • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
  • An option to undertake a course that integrates philosophy & theology with community service and charity work
  • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Graduates of this program can follow diverse career paths in the private and public sectors; career opportunities range from advertising executive, social media manager, media manager, events manager, fundraiser, tourism manager, public relations executive, communications manager, NGO advisor, brand manager, change manager, and people and culture coordinator.

Applicants must meet High school qualifications (or equivalent) to apply for undergraduate program. Academic minimum entry requirements for international applicants vary from country to count

IELTS (Academic) - 6.5 overall, with no individual band score lower than 6.0; CAE/CPE - 176 overall, with no individual band score lower than 169; PTE Academic - 58 overall, with no individual band score lower than 50; TOEFL (iBT) - 84 overall, with no score lower than 21 in writing and no other band score lower than 17.