Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

Why study this degree?

If you are interested in analysing effective marketing strategies and have the ambition to be an expert in the field of communications, this double degree will suit you perfectly.

Throughout this four-year degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Media and Society, Media Ethics and Law, and more.

The degree's Marketing and Public Relations component provides you with a holistic and comprehensive skill set, making you especially valuable to employers. The Bachelor of Communications & Media lets you explore the principles and techniques of communications and media by examining and creating print, non-print, and multimedia texts using traditional, new, and emerging media technologies.

You can tailor the program to your particular interest by majoring in Journalism, Film and Screen Production or Photography.

Combining these two degrees will bring together your creative and inquiring mind with marketing expertise and practical skills to help you succeed in many fields of employment or entrepreneurship.

As part of this double degree, you will undertake 150 hours of practical workplace experience as part of the Business Internship course, which will provide valuable on-the-job experience, interaction with professional practitioners and a network of contacts.

Program summary:

Core Curriculum

• CORE I: Foundations of Wisdom
• CORE II: Elective
  • Electives in philosophy and\or theology
  • Professional embedded electives that integrate studies in a profession with philosophy and\or theology
  • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
  • An option to undertake a course that integrates philosophy & theology with community service and charity work
  • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Full details of the program requirements are contained in the Program Requirements for details.

See the Bachelor of Communications and Media Program Requirements for details of Communications and Media Majors and courses.

More information regarding courses can be found at the School of Business Fremantle Sydney and School of Arts and Sciences Fremantle Sydney course description pages.

Graduates of this program can follow diverse career paths in the private and public sectors; career opportunities range from advertising executive, social media manager, media manager, events manager, fundraiser, tourism manager, public relations executive, communications manager, journalist, filmmaker/director/producer, photographer, a communications consultant.

Applicants must meet High school qualifications (or equivalent) to apply for undergraduate program. Academic minimum entry requirements for international applicants vary from country to count

IELTS (Academic) - 6.5 overall, with no individual band score lower than 6.0

CAE/CPE - 176 overall, with no individual band score lower than 169

PTE Academic - 58 overall, with no individual band score lower than 50

TOEFL (iBT) - 84 overall, with no score lower than 21 in writing and no other band score lower than 17.