Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that's in demand across all industries.

You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making – from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies.

Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you're applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.
 

To complete the Bachelor of Marketing (Psychology) students must attain 24 credit points of core units. All units in the Bachelor of Marketing (Psychology) are worth 1 credit point, so you must take 24 units (think of units as ‘subjects’) to complete your degree. Most students choose to study 4 units per trimester and usually undertake two trimesters each year.

To complete the course you must include:

• completion of DAI001 Academic Integrity Module (0-credit point compulsory module)

• 24 credit points of core units (including one Work Integrated Learning unit from a specified list)

Students are required to meet the University's academic progress and conduct requirements.

Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell.

High Industry demands puts you in a strong position to choose from a diverse range of roles and areas including:

• advertising
• consumer advocacy
• customer experience officer
• customer journey expert
• customer insights analyst
• touchpoint and engagement designer
• insights data translator
• digital marketing director
• market and consumer research
• communications manager

Students must have qualification most relevant to your secondary school studies. The Australian Tertiary Admission Rank (ATAR) is the primary criterion for entry into most undergraduate-entr

IELTS - Overall 6.5 No band lower than 6

TOEFL IBT - 79 Writing 21

TOEFL PBT - 577 Writing 4.5

C1 PROFICIENCY and C2 PROFICIENCY- 176 No band less than 169

PTE - 58 No less than 50 in each skill

OET - Overall C+