A Bachelor of Business (Marketing) enhances core business knowledge with marketing expertise. At Torrens University, you'll learn to engage and influence customers, develop brand loyalty and excute strategic campaigns. When you study with us, you gain hand-on experience with industry work placement.

This degree builds a strong understanding of business principles while you learn marketing theories, practice and how marketing impacts the success of contemporary organisations. This degree was developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information.

This course comprises 24 subjects, 18 core subjects and 6 elective subjects. As part of the core subjects, you will gain 300 hours of real-world industry experience.

Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.

• Year 1

• Year 2

• Year 3

• Electives

Requirements:

These seven core subjects must be completed. Additionally, you're required to select one elective from the electives tab.

Core subjects:

• Academic and Business Communication Skills | BIZ106 

• Understanding Self and Others | BIZ107 

• Integrated Marketing Communications | MKT103A

• Marketing in the Digital Era | MKT105

• The Business Environment | BIZ202

• Consumer Behaviour | MKG102

• Industry Skills Project | IND101A | 50 hours of industry experience 

As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

Potential career paths:

• Sales Manager
  Average salary: $80,000 - $170,000
• Social Media Specialist
  Average salary: $75,000 - $105,000

Australian Year 12 or equivalent.

Academic IELTS 6.0 (no band less than 5.5) or equivalent.